Why is Instagram the best platform for Influencer Marketing?
What is Instagram?
In the event of you having been locked in a cave or been kidnapped by Aliens and only returning after 10 years…Instagram is a video and photo-sharing social media network. It was launched in 2010 as a mobile app and was acquired by Facebook two years later for a lot of money (Like a cheque with loads of zeros on it) . It mainly differentiated from the rest because it published photos in a square format and featured cool filters, captions, hashtags, the ability to tweak settings, engage with others via comments etc
Let’s say it has developed quite a lot since its original launch! Dm’s came in…Insta Stories, the ability to go LIVE to your followers and so many more customisation options were introduced. Augmented reality filters from third party developers came in and Instagram really kicked Snapchat where it really hurts and cemented its position as the most popular social media platform for influencers!
Why Instagram Influencer Marketing Works.
Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising. Rather than businesses selling directly to consumers, they are building relationships with influencers who can sell for them.
How can Instagram help your brand…
Increase brand awareness.
Build hype for new products.
Promote a specific social media marketing campaign.
Give you access to celebrity followers and Micro-Influencers.
Exposure to large follower count.
Find the right niche.
Instagram makes celebrities and influencers richer!
You can truly say that all brands have at some point worked with an influencer or project to. Most prefer working with smaller influencers who are more ‘authentic’ and affordable. Unless off course, if you have deep pockets and large budgets and want to reach millions of people via a single post, then celebrities are your best option. No one can beat the power and influence of a top celebrity or match their loyal follower base!
Here is the TOP 10 Earners in the Instagram world:
1 – Kylie Jenner
(The alleged Self-made Billionaire with a dodgy accountant)
2- Ariana Grande (Yes the girl that likes to wear catsuits and sings a bit aswell)
3 – Christiano Ronaldo (Also known as CR7)
4 – Kim Kardashian West (Kim K… Reality TV Superstar and Kanye West’s Mrs)
5 – Selena Gomez (Cute American singer that use to date Bieber)
6 – Dwayne Johnson (Known as The Rock for most of the world!)
7 – Beyonce Knowles (Queen B. to her loyal fans…don’t ever question their loyalty)
8 – Taylor Swift (Girl next door knows how to make $$$)
9 – Neymar da Silva (Brazilian guy that plays Football or Soccer for the Americans and rolls around a lot)
10 – Justin Bieber (Often annoying Canadian singer that use to date Selena Gomez that has lots of rapper buddies)
Influencer marketing in Numbers:
Businesses are making $5.20 for every $1 spent on influencer marketing
Pretty self explanatory…Influencer Marketing is a money maker as pointed out above and Instagram the platform of choice!
Instagram is the most important platform for Influencer Marketing by far
77% of fashion micro-influencers prefer Instagram. The influencers preference for Instagram grows even greater when the influencer works in a highly visual niche such as fashion.
Instagram has more than 1 billion monthly active users
Considering there are roughly 7.6 billion people in the world today and many are either…too young to own a mobile device or live in remote places where mobile tech isn’t very advanced, it’s a huge user base.
71% of Instagram users are under the age of 35
6% of their worldwide users are aged between 13 and 17, 30% are 18-24, and 35% come in the 25-34% age range. Numbers drop down to 16.3% of 35-44 year-olds, with even fewer Instagrammers in the older age brackets.
Instagram Stories have helped influencer marketing success
Instagram Stories have become the greatest success story of the Instagram platform. Instagram introduced them in 2016, and by January 2017, there were 150 million daily Instagram Stories users. Numbers have continued to rise, surpassing the 500 million mark in January 2019.